Wednesday, August 20, 2008

you have been 'cool che-ed'

To,

the cool people in their cool world


Am I the only one who hasn’t received her lingo upgrade, because I’m way behind!

I still get taken aback when people go around cool-che-ing each other in meetings, at coffee-shops etc.


Cool-che literally means ‘cool hai’ which means ‘it’s cool’ (i think)


There are just way too many people cool che-ing each other these days.


Of course this could be because

  1. They are gujaratis
  2. They want to be gujaratis
  3. Cool was too uncool, so you had to add some zing.. err che
  4. Che Guevera worship?
  5. Going back to my roots (read desi-fied lingo)


My guess is

  1. Cool has really been over-used. And I think closing a conversation with just the word ‘cool’ seemed incomplete. People no longer bother to say ‘hey that’s cool’ or ‘hey that’s okay’. They just shorten it to ‘cool’.
  2. So then how does one complete their expression of this apparent coolness. You add a che.
  3. It makes it fun… only funner (American teen hang-over)
  4. Cool Che means you’re with it in the Indian way (American cool is no longer cool. Thank you Mr Bush)
  5. Also it takes away the apparent seriousness of a conversation. You can say ‘cool’ very seriously in agreement with whatever has been decided at a major meeting. But I bet you can’t say cool che without minus-ing the serious-quotient.


a lil low on the cool quotient,

Sonal Jhuj

3 comments:

  1. Watch us Gujjus take over lexicon! (Evil laugh).. We've already taken over the US and all of that.. I met someone from Satellite the other day.. Not only Ahmedabad, but Satellite! Can you believe it.. In this sleepyville too! :-(

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  2. @ Shaunak: Gujjus. gujjus. gujjus. *Smiles*

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  3. Hey Gujjus are the people who have gujjufied everything right from chinese food to rock music so have can anything be left out without a gujju touch!! :-) I am sure americans havent heard of american choupsey and chinese havent heard of chinese bhel! :-)

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