It's only words, and words are all I have to take your heart away

The Bee Gees sure got something right. Nothing is truer in advertising than this.

So I figured that I'd mention the two ads in recent times that have (IMHO) used words incredibly well.

1. Chuskiyaan zindagi ki

I just loved this. Those three words play up so much in my mind. So many memories, anecdotes. It just encapsulates the perfect Indian experience... family conversations over tea. While the CCDs of the world proclaim that a lot can happen over coffee... tea promises a lot of simple and memorable conversations. sigh. too bad i don't drink tea or coffee. Else Red Label would be my way to go.
Though I find it off that they didn't capitalize on a line like that. I have seen on this one commercial. Are there more?

2. Lagan ki syahi se...

Okay so I hope I got the brand right. The new TVC by Cello is really my favourite these days. Simply because of the words. If memory serves me right, it goes something like this..
mehnat se himmat se lagan ki syahi se kuch kar dikhao kuch ban dikhao

and I totally love the lagan ki syahi se part. what a nice way to look at pens.

However the situation isn't all that great for everyone. the new Reliance Ad tries to force fit some good writing even though it has nothing to do with the brand. Sure the words are good but then make no sense with the ad:

suna hai khwaabon ko room mein band rakhne se par nikal aatey hai... it goes on like that but at the end i'm left wondering what the ad was really about. Cuz the words went one way and the brand was... well, lost.

Any ad I've missed out?

Update by Prof Falguni. It turns out the ad is not from reliance but by Tata Indicom. So much for brand recall :) Whatever happened to look & feel of a brand being similar across communication?