In India we love our brands. We love them so much that we want them to have a family.
This is Espreet, Esprit’s Punjabi aunt.
Or this is Adidash, Adidas’ sprinter brother.
Once upon a time
Jensport and Jansport lived in the US. They were very close to each other and looked so much alike that often people confused one for the other.
When Jansport became really famous and started visiting countries across the world, jensport realized that she could do the same in India by allowing people to mistake her for her sister.
But this was not done for any personal benefit. In fact Jensport came to India much before her sister Jansport and helped build the ground for her sister’s success. Indians soon got to know that someone by the name ‘Jansport’ existed all because of Jensport.
Needless to say, Jensport’s frayed clothes and tattered ends helped people realize that Jansport (the pretty, colourful one) was the true star and they soon began to aspire to meet Jansport instead.
Soon Jansport achieved celebrity status without doing a thing. Sure sure, Jensport did make a quick buck and earn cheap publicity, but she did it all for Jansport.
May every brand find a sister as true as her. *(Love thy clone)*
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