The More Syndrome

A recent discussion on the new Titan ad (Be More.) got some of us pretty sick with the ‘More’ word.

Yeh Dil Maange More

Be More.

Thoda aur wish karo.

While as people we may wish for the best and want all that and more, I’m not sure if saturating media with that one message will help. When everyone’s yelling for more… TBWA’s disruption would suggest we go for the less. Now’s the time.

The yelling, the traffic, the spending, the beta hydroxyl shit, the silver ions in my washing machine!

Perhaps our lives ask for a whole lot to be subtracted.