I saw a mention of in-tunnel advertising on TV some time back and it's worth a mention here too.
In tunnel advertising is the newest thing to hit the market is already being used by Kotak in the Delhi metro.
What is in-tunnel advertising
It is advertising inside tunnels where neatly lined and lit up screens provide a moving picture experience to those sitting inside the train.
More about it here.
Of course people are already complaining about how marketers never leave them alone. I for one am thankful for the entertainment it offers during the commute. For once the men will be distracted by the advertising and stop staring at women passengers. No?
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Wow, interesting. What will they come up with next ?
ReplyDeleteI think it would actually be interesting to watch these kind of advertisements. I don't remember seeing anything like this at the Delhi Metro though, or maybe I was busy looking at the women passengers ;)
to the last question....NO....certainly not. :D
ReplyDelete@ sharninder and conformist: Urgh. what does one have to do to stop the staring dammit!
ReplyDeleteWhoa !!! Unbelievable! I wonder what they'll do to top this....
ReplyDelete