Newer worlds are being explored fearlessly in the digital domain and newer terms are being born at lightening speed.
Our experiment, '72 hours in Second Life' in which some planners immersed themselves in the virtual lives of Second Life residents, is apparently 'netnography'. (thank you, Prof Falguni)
'Djinn Saphir', my avatar pranced about Second Life, wore fancy denims, carried Gucci bags, and bought coke for a L$ all in the hope of understanding Second Life and it's residents.
Now at least I can justify my paycheck. I wasn't prancing about Second Life, I was performing (doing/practising?) Netnography.
Friday, June 20, 2008
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