you know you work in advertising when...

1. You don't watch a movie, you look for product placement

2. You see little kids dragging big fancy balloons in a mall and instead of breaking into a the-world-is-a-happy-place smile you wonder if you can put your logo on the balloon

3. You don't understand why they bore you with the tv show, you're there for the ads anyway

4. You tell a client -'You need to look at the bigger picture, what you're asking for is too tactical' but what you really means is - we can't solve your real problems but we'll confuse you into paying us for something you don't really need

5. You come to office in a crisp suit and people look at you like you sold out

6. You talk about getting to know the consumer, but when your non-advertising pals give you advice about what kind of ads to make, you can't wait for them to shut up

7. Your last conversation with your kid neices ended with 'Is Ben10 cooler or are the Powerpuff's still a hit?'

8. You know what 'retro-fit' means and a lot of your research works that way

9. You know that slide design is more important than content.

10. You think (correction: know) you're evil and going to hell